Post by account_disabled on Feb 27, 2024 4:47:29 GMT
As Ilaria describes, "the objective was to rebuild trust in the medical-nursing staff, break away from self-referentiality and "open" Sant'Orsola , making it known as the city's hospital". Everyone's hospital, therefore, according to the principles of universality, equity and solidarity on which our national healthcare system is based: a panorama that seems very distant from the logic that underlies the world of social media marketing and its users, who in healthcare sector, they become patients, a peculiarity that is not easy to manage: “communication in healthcare is the communication of the whole of life; what changes compared to promoting a product is that here people are involved, so the connection becomes a relationship ". A relationship built day after day with doctors, patients, caregivers, the different targets to which a hospital's Facebook page is aimed.
Ilaria says that the fan base of the Policlinico S. Orsola is made up of both Panama mobile number list hospital staff, who operate as brand ambassadors, together with the associations that work as a sounding board ("a sort of hinge between the hospital and certain patient targets"), and by citizens, who use the page to inform themselves. In this case too, in fact, as we also saw when interviewing Luca Zanelli on the use of social media for public administration , the reasons that lead users to turn to the Policlinico page are the most varied and in some cases this aspect represented a difficulty. In many others, Ilaria says, Facebook has instead become an opportunity, a source of stories to draw on: " the most difficult aspect is making citizens understand the skills of the different realities , such as local health authorities, hospitals or accredited private individuals . It happened that they wrote to us thinking of contacting Rizzoli (the city's institute dedicated to orthopedics and research ed.)”.
The S.Orsola Facebook page, in fact, is used by users as a sort of Urp, but without bureaucracy , explains Ilaria: "it often happens that people arrive from other regions to undergo operations, so sometimes they write to the Facebook page asking where they could find a nearby hotel, or if they could get a second medical opinion after a diagnosis received elsewhere, especially in oncology.” It would seem impossible to respond to everyone and everything and instead it is precisely in this ability to listen and respond that the Policlinico S.Orsola page has stood out, creating a community: "On Facebook our hospital mainly receives requests in the field of territorial excellence , such as transplants or oncology. In these cases I took action and the answers went from the head nurse and the department director and in the most serious cases we had the patient's documentation sent via certified email, to then forward it to the department director and offer a proposal for a therapeutic path at the Polyclinic. If I didn't respond immediately, other user-patients or other doctors were exposed, they self-managed, just like in a community.
Ilaria says that the fan base of the Policlinico S. Orsola is made up of both Panama mobile number list hospital staff, who operate as brand ambassadors, together with the associations that work as a sounding board ("a sort of hinge between the hospital and certain patient targets"), and by citizens, who use the page to inform themselves. In this case too, in fact, as we also saw when interviewing Luca Zanelli on the use of social media for public administration , the reasons that lead users to turn to the Policlinico page are the most varied and in some cases this aspect represented a difficulty. In many others, Ilaria says, Facebook has instead become an opportunity, a source of stories to draw on: " the most difficult aspect is making citizens understand the skills of the different realities , such as local health authorities, hospitals or accredited private individuals . It happened that they wrote to us thinking of contacting Rizzoli (the city's institute dedicated to orthopedics and research ed.)”.
The S.Orsola Facebook page, in fact, is used by users as a sort of Urp, but without bureaucracy , explains Ilaria: "it often happens that people arrive from other regions to undergo operations, so sometimes they write to the Facebook page asking where they could find a nearby hotel, or if they could get a second medical opinion after a diagnosis received elsewhere, especially in oncology.” It would seem impossible to respond to everyone and everything and instead it is precisely in this ability to listen and respond that the Policlinico S.Orsola page has stood out, creating a community: "On Facebook our hospital mainly receives requests in the field of territorial excellence , such as transplants or oncology. In these cases I took action and the answers went from the head nurse and the department director and in the most serious cases we had the patient's documentation sent via certified email, to then forward it to the department director and offer a proposal for a therapeutic path at the Polyclinic. If I didn't respond immediately, other user-patients or other doctors were exposed, they self-managed, just like in a community.